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Finding Clients Masterclass

Paul Boag
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Workshop includes:
  • Working examples to take away
  • Interactive sessions
  • Workshop recordings
  • Dedicated Q&A time
  • Smashing Certificate

Workshop, 4×2h + Q&A • Tue & Wed, March 16–24
09:00 – 11:30 AM PT (Pacific, US) 18:00 – 20:30 CET (Europe)

Unfortunately, the upcoming Finding Clients Masterclass with Paul Boag did not garner enough interest to proceed. However, Paul will instead be teaching his Masterclass on Designing Websites That Convert on those same days, March 16–24 on Tuesdays and Wednesdays at 9 am PT. All info on Designing Websites That Convert Masterclass

Your online workshop for finding clients and growing your freelance or agency business. End your worries around finding new clients and build a marketing strategy that will generate leads without getting in the way of your paid projects.

Master the process of finding clients. If you are reliant on word of mouth recommendations and clients coming to you, then you need this course. Personal recommendations are great, but if the phone stops ringing, you need a way to generate new business.

Video Message From Paul

A short introduction to the class by Paul Boag himself.

Never Run Out of Work Again
Stop worrying about not having enough leads. This course will ensure you have a method of finding more work when you need it.

Win the Clients You Want
Do you long to work on a particular type of website or on bigger projects? This course will show you how to target certain types of clients.

Increase What You Can Charge
Are your clients price sensitive? Would you like to increase your rates but cannot see how? This course will layout how to make it happen.

We Will Cover

  • Why you are struggling to find clients.
  • How to define your market.
  • Methods to attract the attention of prospective clients.
  • Ways to get permission from people to communicate with them regularly.
  • Approaches to maintain contact with your audience.
  • Techniques for turning leads into proposals.

$300.00  $400 Register for this workshop → Four 2h live sessions + Q&A. Mar 16–24.
Only 20 early-bird-tickets at this price.

🎪  Save up to 25% on this workshop with Smashing Membership.

This Course Is For You If…

  • Are new to running your own digital agency.
  • Have just started freelancing.
  • Have received zero training in sales and marketing.
  • Are struggling to find clients.
  • Want to charge the type of clients you win.
  • Want to increase the size of clients you work with.

This Course Is NOT For You If…

  • Your agency is big enough to have dedicated sales and marketing staff.
  • You already have effective sales and marketing strategies.
  • Your full-time job is in sales or marketing.

You can create a marketing strategy for your business even if you are a freelancer or small agency with no experience. Those who set up small digital agencies or go freelance are often experts in their field but lack broader business skills. One of the essential skills they often lack are tactics for finding clients.

Most survive off of word of mouth recommendation, but that is rarely enough to thrive. Those who really succeed are those who learn to promote their work. This course is designed to help those with no marketing or sales experience, develop robust processes for finding clients for years to come.

After This Course, You Will…

  • Know how to identify an audience you wish to reach.
  • Understand how best to reach your desired audience.
  • Have a robust process for attracting the attention of your chosen audience.
  • Build a list of possible clients that are interested in what you want to say.
  • Know how to keep your audience engaged until they are ready to buy.
  • Have techniques to encourage existing clients to amplify your marketing efforts.

What Will You Need?

You’ll need a computer, a webcam and mic to connect with the group. If you have specific painpoints or topics you’d love to discuss, please feel free to share these during the workshop.

About Paul Boag

Paul Boag is a leader in conversion optimisation and UX design thinking. He has over 25 years of experience working with clients such as Doctors Without Borders, GlaxoSmithKline and PUMA. He is the author of six books and a well-respected presenter.

His techniques have helped multi-nationals and mom-n-pop businesses alike create a great user experience while also improving conversion.

Time & Schedule

This workshop is split over four days. Our virtual doors open at 8:45, we start at 9 AM PT. All sections will have a hands-on exercise apart from the very first part and the very last part of the workshop.

The workshop sessions will run on the following days:

  • Tue, March 16, 09:00 – 11:30 AM PT
  • Wed, March 17, 09:00 – 11:30 AM PT
  • Tue, March 23, 09:00 – 11:30 AM PT
  • Wed, March 24, 09:00 – 11:30 AM PT


All four sessions will follow the same format:

Day 1

8:45 AM PT
Virtual doors open, registration, chat and introduce yourself.

9:00 AM – 11:00 AM

Why You Are Struggling To Find Clients

  • The common mistakes made by agencies and freelancers
  • What is a sales funnel and why you need one

Define Your Market

  • Why you need to segment your market
  • How to identify possible sectors to target
  • Research your sectors and pick a winner
  • Identifying your initial contact points

11:00 AM – 11:30 AM
Q&A with Paul on the day’s material. Chat with each other.

Day 2

8:45 AM PT
Virtual doors open, registration, chat and introduce yourself.

9:00 AM – 11:00 AM

Attract Attention

  • How to plan an effective attention strategy
  • Deciding on the scope of your sector report
  • Preparing the survey that will inform your report
  • Creating a landing page to support your survey
  • Preparing and Sending Your Survey Emails
  • Using Site Audits to Encourage a Response
  • Compiling a sector-wide expert report

11:00 AM – 11:30 AM
Q&A with Paul on the day’s material. Chat with each other.

Day 3

8:45 AM PT
Virtual doors open, registration, chat and introduce yourself.

9:00 AM – 11:00 AM

Get Permission For Ongoing Contact

  • Why and how to gain permission to communicate
  • Designing a landing page that encourages permission
  • Crafting an email course
  • Emailing our audience about the report and course
  • How to reach out to influencers
  • Reusing all of your hard work
  • Promote your landing page with automated updates

11:00 AM – 11:30 AM
Q&A with Paul on the day’s material. Chat with each other.

Day 4

8:45 AM PT
Virtual doors open, registration, chat and introduce yourself.

9:00 AM – 11:00 AM

Maintain And Grow Your Audience

  • Planning your regular emails
  • How to come up with email topics
  • Why and how to find your voice
  • Turning subscribers into advocates
  • How to grow your mailing list
  • Making your email appropriate to a wider audience
  • Take your marketing to the next level

Turn Leads Into Projects

  • How to engage with a new lead
  • Get organised with your leads
  • What next?

11:00 AM – 11:30 AM
Q&A with Paul on the day’s material. Chat with each other.

Register for this workshop →