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Designing Landing Pages That Sell

Rob Hope
On the web
robhope.com/
On Twitter
@robhope
Tickets
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Workshop includes:
  • Working examples to take away
  • Interactive sessions
  • Workshop recordings
  • Dedicated Q&A time
  • Smashing Certificate

Workshop, 5×2.5h + Q&A Tue & Wed, Oct 5–19 2021
09:00 – 11:30 AM PT (Pacific, US) 18:00 – 20:30 CET (Europe)

Landing Pages are a brilliant medium to sell a product or service directly. These days, getting a landing page built is no longer an obstacle. However, the question is how to orchestrate, structure and present content to get the point across and effectively persuade the visitor to act.

This workshop will go in detail exploring exactly which landing page components we need, how to design them, how to lay them out, how to make them shine and speak to our customers, and how to declutter the unnecessary to let the necessary speak.

We’ll also look into common issues, obstacles and challenges all around landing pages, and spend enough time looking into your questions on how to improve the landing pages that you might already have.


Topics We’ll Cover Using Visual Examples:

  1. Stepping into your visitor’s shoes and imagining what they need to see and learn to be motivated to act,
  2. Pairing these needs with components, looking into how to design and order components and how to lay out the entire page,
  3. Common mistakes to avoid, with some of the challenging bits when customers don’t understand an offer, or find it complicated, or cluttered — let’s clean it up!
  4. What makes a good landing page design with practical techniques to polish your landing pages and provide a great first impression so visitors can develop trust toward you or your brand,
  5. Boosting the performance of your landing pages with testimonials and social proof and the right way to provide it to avoid abandonment,
  6. Declutter the unnecessary to spotlight the necessary while avoiding open questions, doubts, and uncertainties and paving a clear path towards action.

Who Is This For?

This workshop is for designers, makers, developers, and entrepeneurs. If you want to make your designs more polished, if you’re unsure what components are needed on your landing page, or if you like to know how to design pages to boost your conversion rates, this workshop is for you.

$350.00 $450.00 Register for this workshop → Five 2.5h live sessions + Q&A. Oct 5–19.
With all video recordings & slides. Get a ticket.

🎪  Save up to 25% on this workshop with Smashing Membership.


What Will Attendees Learn In This Workshop?

  • How to build the perfect landing page,
  • Improving existing landing pages,
  • How to make brand-new landing pages seem more established,
  • What are the trends in landing pages and how can these optimize my website?
  • How can we clean up our landing pages to make them more attractive and better converting?
  • What are the different Landing Page components and how can we improve these components?
  • How to get testimonials with no clients?
  • How to get more traffic to my Landing Page?
  • And much, much more.

About Rob Hope

Rob Hope is a South African born web designer and developer who runs One Page Love, Email Love and Yo! After a decade freelancing, he finally took the leap to work on his side projects full time. Right now he is working on Landing Page courses while interviewing makers on the Yo! podcast. When not building online, he loves to surf, travel, and listen to 90s punk rock.

Time & Schedule

This workshop is split over five days. Our virtual doors open at 8:45, we start at 9 AM PT.

The workshop sessions will run on the following days:

  • Tue, Oct 5, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
  • Wed, Oct 6, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
  • Tue, Oct 12, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
  • Wed, Oct 13, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
  • Tue, Oct 19, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)

$350.00 $450.00 Register for this workshop → Five 2.5h live sessions + Q&A. Oct 5–19.
With all video recordings & slides. Get a ticket.

🎪  Save up to 25% on this workshop with Smashing Membership.


Day 1 — Construction

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am

  • Understanding what visitors need to see and read to be persuaded to act
  • Setting a single objective for your Landing Page
  • Presentation on what Landing Page components go where
  • Problem & Solution:
    • How do I make my new Landing Page seem more established?
    • How do I know if my Landing Page has too much information?
  • Case Study:
    • Deconstructing a popular [Company] SaaS Landing Page and why it – converts so well
    • Improving a workshop students SaaS Landing Page

11:00 am – 11:30 am
Q&A with Rob on the day’s material. Networking!

Day 2 — Copywriting & Answering Doubts

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am

  • Presentation on Landing Page copywriting tips and techniques
  • Problem & Solution:
    • How do I improve my copyrighting with no budget?
    • Where do I get help with copywriting?
  • Case study:
    • Deconstructing a popular [Company] App Landing Page and why it — converts so well
    • Improving a workshop student’s App Landing Page

11:00 am – 11:30 am
Q&A with Rob on the day’s material. Networking!

Day 3 — Building Trust with Social Proof

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am

  • Presentation on all types of Landing Page social proof
  • Presentation on what makes a strong Landing Page testimonial
  • Problem & Solution:
    • How do I get my first Landing Page testimonial with no customers?
    • How do I make my new Landing Page seem more established?
  • Case Study:
    • Deconstructing a popular [Company] Service Landing Page and why — it converts so well
    • Improving a workshop student’s Service Landing Page

11:00 am – 11:30 am
Q&A with Rob on the day’s material. Networking!

Day 4 — Design & Polish

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am

  • Presentation on current Landing Page design trends
  • Presentation on 10 tricks to tighten up a Landing Page for someone with zero design skills
  • Problem & Solution:
    • How do I bring my dull Landing Page to life?
  • Case study:
    • Deconstructing a popular [Company] Info Product Landing Page — and why it converts so well
    • Improving a workshop student’s Info Product Landing Page

11:00 am – 11:30 am
Q&A with Rob on the day’s material. Networking!

Day 5 — Pricing Psychology, Creating Haste & Distribution

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am

  • Presentation on pricing examples and psychology
  • Presentation on increasing demand by limiting supply and applying deals
  • Problem & Solution:
    • How much should I charge for my Landing Page product?
    • How can I get more traffic to my Landing Page?
  • Case study:
    • Deconstructing a popular [Company] Landing Page and why it — converts so well
    • Improving a workshop student’s Landing Page

11:00 am – 11:30 am
Q&A with Rob on the day’s material. Networking!

Register for this workshop →