Designing Landing Pages That Sell

Rob Hope

Your instructor: Rob Hope

Workshop includes:

Working examples to take away
Interactive sessions
Workshop recordings
Dedicated Q&A time
Smashing Certificate

Unfortunately, this workshop is fully sold out! But you can join the waiting list in case a ticket becomes available:

Workshop, 5×2h + Q&A • Tue & Wed, Oct 5–19 2021
09:00 – 11:30 AM PT (Pacific, US) • 18:00 – 20:30 CET (Europe)

Landing Pages are a brilliant medium to sell a product or service directly. These days, getting a landing page built is no longer an obstacle. However, the question is how to orchestrate, structure and present content to get the point across and effectively persuade the visitor to act.

This workshop will go in detail exploring exactly which landing page components we need, how to design them, how to lay them out, how to make them shine and speak to our customers, and how to declutter the unnecessary to let the necessary speak.

We’ll also look into common issues, obstacles and challenges all around landing pages, and spend enough time looking into your questions on how to improve the landing pages that you might already have.

Topics We’ll Cover Using Visual Examples:

Stepping into your visitor’s shoes and imagining what they need to see and learn to be motivated to act,
Pairing these needs with components, looking into how to design and order components and how to lay out the entire page,
Common mistakes to avoid, with some of the challenging bits when customers don’t understand an offer, or find it complicated, or cluttered — let’s clean it up!
What makes a good landing page design with practical techniques to polish your landing pages and provide a great first impression so visitors can develop trust toward you or your brand,
Boosting the performance of your landing pages with testimonials and social proof and the right way to provide it to avoid abandonment,
Declutter the unnecessary to spotlight the necessary while avoiding open questions, doubts, and uncertainties and paving a clear path towards action.

Who Is This For?

This workshop is for designers, makers, developers, and entrepeneurs. If you want to make your designs more polished, if you’re unsure what components are needed on your landing page, or if you like to know how to design pages to boost your conversion rates, this workshop is for you.

What Will Attendees Learn In This Workshop?

How to build the perfect landing page,
Improving existing landing pages,
How to make brand-new landing pages seem more established,
What are the trends in landing pages and how can these optimize my website?
How can we clean up our landing pages to make them more attractive and better converting?
What are the different Landing Page components and how can we improve these components?
How to get testimonials with no clients?
How to get more traffic to my Landing Page?
And much, much more.

About Rob Hope

Rob Hope is a South African born web designer and developer who runs One Page Love, Email Love and Yo! After a decade freelancing, he finally took the leap to work on his side projects full time. Right now he is working on Landing Page courses while interviewing makers on the Yo! podcast. When not building online, he loves to surf, travel, and listen to 90s punk rock.

Time & Schedule

This workshop is split over five days. Our virtual doors open at 8:45, we start at 9 AM PT.

The workshop sessions will run on the following days:

Tue, Oct 5, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
Wed, Oct 6, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
Tue, Oct 12, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
Wed, Oct 13, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
Tue, Oct 19, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)