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Ethical Design Masterclass

Trine Falbe
On the web
trinefalbe.com
On Twitter
@trinefalbe
Tickets
Get a ticket

Workshop includes:
  • Working examples to take away
  • Interactive sessions
  • Workshop recordings
  • Dedicated Q&A time
  • Smashing Certificate

Workshop, 5×2h + Q&A Tue & Wed, March 1–15 2022
09:00 – 11:30 AM PT (Pacific, US) 18:00 – 20:30 CET (Europe)

In this workshop you’ll learn what ethical design entails, how to advocate for it in your organisation (basically “convince your boss!”) and last, but not least, the practical framework and toolset that enables you to apply ethical design in your work.


Your workshop teacher is Trine Falbe, specialist in ethical design and innovation. She’s written two books in this field, White Hat UX and The Ethical Design Handbook. You’ll also have a room full of fellow professionals who will give and receive feedback along with Trine. We’re here to lift each other up and share.

For those interested, the workshop offers opportunity to work with your own ethical design challenge. It could be a product, project or an organisational challenge you’re in. Bring it, and we’ll help you tackle it! If you don’t have a challenge to bring, don’t worry. The workshop will scope a homework case for those who have the desire to work practically with ethical design between the workshop days.

Who Is This For?

UX designers, product managers and UI designers who have the ambition to make more ethical digital products. Also highly recommended for managers who want to incorporate ethical design in the organisation and business.

$350 .00 $450.00 Register for this workshop → 5 × 2.5h live sessions + Q&A. March 1–15.
With all video recordings & slides. Get a ticket.

🎪  Save up to 25% on this workshop with Smashing Membership.


In this workshop, we’ll explore

You will learn all the things you need to know to make positive design changes, one step at a time. We’ll be working with the following topics:

Selling ethical design — there’s no point in having the best idea or intention, if you can’t convince others. We’ll look at ways to argue for ethical design without using the usual pathos-approach that is often heard around ethical design.

Enabling ethical design — now that we’ve convinced others to start on the “ethical design journey”, we need to set the foundation to make it happen. We’ll look at how to set the guidelines, how to work together in our teams and how to hold ourselves up to our own promises.

Ethical UX and UI design — now that we’re working in the same direction, we will look at the best practices and how we can remove the not-so-ethical elements and flows in our products.

The business of ethical design — we’re not just in it because it feels better. To sustain an ethical design strategy, we’ll discuss how to incorporate ethical design principles into the business.

At the end of the the workshop, you are able to:

  • Convince your organisation to implement ethical design practices
  • Work responsibly with innovation and when evaluating decisions and products
  • Systematically identify ethical design challenges and opportunities in the products and processes you work with
  • Design a variety of UI patterns ethics first, without compromising the business objectives
  • Design UX flows for onboarding, off boarding and checkout with ethical design in mind
  • Measure on ethical design
  • Plan for systematic improvements of products and processes

About Trine Falbe

Trine has worked with UX for 20 years. She is dedicated to ethical design and innovation, and currently works as Head of Innovation at Smart Academy in Denmark, alongside building digital products as an entrepreneur. She’s written two books: White Hat UX (2017) and The Ethical Design Handbook (2020).

Time & Schedule

This workshop is split over five days. Our virtual doors open at 8:45, we start at 9 AM PT.

The workshop sessions will run on the following days:

  • Tue, March 1, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
  • Wed, March 2, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
  • Tue, March 8, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
  • Wed, March 9, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
  • Tue, March 15, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)

$350 .00 $450.00 Register for this workshop → 5 × 2.5h live sessions + Q&A. March 1–15.
With all video recordings & slides. Get a ticket.

🎪  Save up to 25% on this workshop with Smashing Membership.


Day 1: Selling ethical design and setting the direction

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am
- Introduction: Trends, tendencies and movements that point to ethical design. - Selling ethical design to management and colleagues. - Ethical decision making. - Principles of responsible innovation.

11:00 am – 11:30 am
Q&A with Trine on the day’s material. Networking!

Day 2: Identifying opportunities and enabling ethical design

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am
Systematic identification of challenges and opportunities for ethical design. Enabling ethical design in teams and organisations.

11:00 am – 11:30 am
Q&A with Trine on the day’s material. Networking!

Day 3: Ethical UX and UI design best practices

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am
Ethical design patterns for better UX flows and UI design: ethical alternatives to dark/ grey patterns, flows for onboarding, off boarding, checkout and more.

11:00 am – 11:30 am
Q&A with Trine on the day’s material. Networking!

Day 4: Diving deeper into best practices

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am
Ethical design best practices for cookies, terms & conditions, authentication, data handling and notifications. Ethical data models.

11:00 am – 11:30 am
Q&A with Trine on the day’s material. Networking!

Day 5: The business of ethical design

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 11:00 am
Business models that enable ethical design. Measuring ethical design. Starting on the right foot.

11:00 am – 11:30 am
Q&A with Trine on the day’s material. Networking!

Register for this workshop →