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UX Design Leadership Masterclass

Paul Boag
Your instructor
Paul Boag
Tickets
Get a ticket ↓

Workshop includes:

  • 🔖  Examples to take away
  • 🗣  Interactive sessions
  • 📺  Workshop recordings
  • 🎤  Dedicated Q&A time
  • 🏅  Smashing Certificate

Workshop, 5×1h + Q&A Tue & Thu, Feb 11–20 2025
09:00 – 10:30 AM PT 18:00 – 19:30 CET Check your time zone

You are already a great UXer, but it’s time to sharpen your design leadership skills. Learn to strategize, influence, and drive cultural change even with limited resources. Become a more confident design leader.

This workshop is one hour of teaching and 30 minutes of Q&A, instead of the usual 2 hours and 30 minutes of discussion.


Here’s What You Should Be Expecting:

  • Interactive live sessions

    5 × 1h live sessions + Q&A

  • Practical insights

    Elevate your design leadership game

  • Real-life examples

    Practical examples and action points

  • Life-time access

    To all video recordings and examples

  • Dedicated Q&A time

    To ask all your questions

  • Smashing Certificate

    A well-deserved reward for your work


$250.00 $300.00 Register for this workshop → 4 × 1h live sessions + Q&A. Feb 11–20.
With all video recordings & slides. Get a ticket.

🎪  Save up to 25% on this workshop with a Smashing Membership.


Become a Better Leader

Transform from UX implementer to visionary leader. Learn to create and communicate a compelling UX strategy that aligns with business goals. Position yourself as a key influencer in your organization’s digital future.

Improve Your Impact

Amplify your UX influence in digital projects with limited resources. Learn techniques to guide projects, create scalable UX resources, and leverage third-party expertise to integrate UX best practices at every level.

Change Your Culture

Become a catalyst for UX adoption. Acquire skills to transform colleagues into UX advocates, offer effective training and resources, and enhance the perception of UX. Foster a user-centric culture that drives innovation.


Who is it for?

  • A UX Leader of a Small Team: If your team feels inadequate for the tasks ahead, this workshop is for you.
  • A UX Team of One: If you are the sole UX professional in your organization, this workshop will enhance your influence.
  • An Aspiring UX Lead: If you want to learn how to be an effective UX lead, this workshop will provide the essential knowledge you need.
  • A UX Advocate: If you are passionate about UX and want to see it thrive in your organization, this workshop will offer a roadmap for success.

About Paul

Paul has experience working with government bodies, such as the European Commission, where he gained expertise in managing vast amounts of intricate information. He excels in organizing and streamlining content, even on sites with extensive page counts. Additionally, Paul’s background includes handling multiple domains for organizations, optimizing each site for maximum effectiveness.

He has a strong track record in working with university websites, known for their intricate content requirements, and pays meticulous attention to information architecture and content optimization to ensure user-friendly and engaging content.

Time & Schedule

This workshop is split over four days. Our virtual doors open at 8:45, we start at 9 AM PT.

The workshop sessions will run on the following days:

  • Tue, February 11, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)
  • Thu, February 13, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)
  • Tue, February 18, 09:00 – 10:30 AM PT (18:00 – 19:30 CET)
  • Thu, February 20, 09:00 – 10:30 AM PT (18:00 – 10:30 CET)

Day 1 — Take Control of Your Role. Craft Your Strategic Vision

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 10:00 am

Feeling frustrated by your perceived inability to make a significant impact? Unsure how to effectively craft and present your vision for a more user-centric organization? This session will guide you in redefining your role for greater strategic influence.

  • Shift from implementing others’ visions to becoming a leader.
  • Define best practices and create a strategy to advance your organization.
  • Persuade your line manager to back your new vision.
  • Effectively present your strategic vision to colleagues and stakeholders.

10:00 am – 10:30 am
Q&A with Paul on the day’s material. Networking!

Day 2 — Impact Every Digital Project Despite Limited Resources

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 10:00 am

Do you feel overwhelmed by the numerous projects vying for your attention? Are you wondering how to make a meaningful impact when there’s so much more to achieve than you can handle? This session will demonstrate how to create a much larger impact than you think your limited resources permit.

  • Transition from an implementation role to a consultant and guide.
  • Steer every project in the right direction, even if you can’t participate in every stage of its execution.
  • Provide resources, such as design systems, to integrate UX best practices into every digital project.
  • Build a list of trusted third-party expertise colleagues can call upon for support.

10:00 am – 10:30 am
Q&A with Paul on the day’s material. Networking!

Day 3 — Transform Your Colleagues Into UX Practitioners

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 10:00 am

Would you like to significantly expand your UX team? The solution is to transform your colleagues into UX practitioners. Rather than attempting to handle everything alone, it’s time to empower others to take on the tasks you cannot manage.

  • Provide training that enables your colleagues to conduct their own user research and testing.
  • Create easy reference guides for common UX tasks.
  • Offer coaching to support those who appreciate the value of UX but lack experience.
  • Enhance the skills of your junior team members to alleviate some of your workload.

10:00 am – 10:30 am
Q&A with Paul on the day’s material. Networking!

Day 4 — Boost Your Influence and the Perception of UX

8:45 am PT
Virtual doors open, registration, chat and introductions.

9:00 am – 10:00 am

Do you feel frustrated that others don’t recognize the importance of user experience as you do? Do you sense that your colleagues and management undervalue your contributions? Are you concerned that you won’t be able to persuade them to embrace UX practices?

  • Create a significant impact that centers the discussion on UX.
  • Ensure that UX remains a priority amidst competing demands.
  • Illustrate the frustrations and consequences of a poor user experience.
  • Highlight how inadequate UX affects your colleagues’ goals.

10:00 am – 10:30 am
Q&A with Paul on the day’s material. Networking & Goodbye’s!

$250.00 $300.00 Register for this workshop → 4 × 1h live sessions + Q&A. Feb 11–20.
With all video recordings & slides. Get a ticket.

🎪  Save up to 25% on this workshop with a Smashing Membership.