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$350^.00 $450^.00 Register for this workshop → 5 × 2h live sessions + Q&A. Nov 6–20.
With all video recordings & slides. Get a ticket.

The workshop is intense, informative, full of practical take-aways and a lot of fun. You will learn and practice what UX Strategy is, and how you can make better UX strategy decisions which help your organisation forwards.

• Learn to build short- and long-term UX strategies and action plans using practical templates and real-world examples.
• Understand when and why to apply specific UX activities at different stages of a project.
• Explore and compare essential UX methodologies, including Design Thinking, User-Centered Design, Agile UX, and Lean UX.
• Develop the skills to choose the most effective UX methods based on product goals, team size, and context.
• Get familiar with the infrastructure that supports strong UX teams — such as design standards, research repositories, and interface guidelines.
• Discover how to advocate for UX within an organization and position it as a strategic business asset.
• Learn to frame UX work in ways that resonates with stakeholders and align with broader company objectives.
• Understand how to calculate and communicate the return on investment (ROI) of UX initiatives to gain support and funding.
• Apply UX principles to justify design decisions with evidence and best practices, rather than personal opinions.
• Strengthen the overall impact of UX work by combining strategy, methods, and communication into a cohesive approach.

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Who Is This For?

This is a full workshop, delivered in five 2-hour long sessions with lots of time for Q&A. UX Designers, Product Designers, Product Managers, and anyone who wants to learn how to become a better UX strategist.

You’ll walk away from this workshop with a solid foundation on what a good UX Strategy is, and how you can build your own!

About Susan and Guthrie

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People, and How to Get People to Do Stuff.

Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults on Behavioral Science and Behavioral Economics, teaches workshops and gives keynote speeches at business and design conferences. Guthrie is the author of I Love You, Now Read This Book. (It’s About Human Decision Making and Behavioral Economics).

Time & Schedule

This workshop is split over five days. Our virtual doors open at 8:45, we start at 9 AM PT.

The workshop sessions will run on the following days:

• Thu, November 6, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
• Fri, November 7, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
• Thu, November 13, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
• Fri, November 14, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)
• Thu, November 20, 09:00 – 11:30 AM PT (18:00 – 20:30 CET)

Day 1: Introduction to UX Strategy

8:45 am PT
Virtual doors open, registration, chat and introductions

9:00 am – 11:00 am
On the first day you will learn what UX Strategy is, why it can greatly increase the impact of your work, and what a UX Strategist should know and be able to do. You’ll get examples and a template for putting together a short and long term strategy and an action plan for your UX team, whether you are a large team or a team of one. In addition you will learn about the core principles of UX that a UX strategist should be able to apply at any point in the UX work you do

11:00 am – 11:30 am
Q&A with Susan and Guthrie on the day’s material. Networking!

Day 2: UX Toolbox

8:45 am PT
Virtual doors open, registration, chat and introductions

9:00 am – 11:00 am
You will learn about all the UX activities that UX professionals do, when to do each activity, and why. You’ll also learn how this allows you to ‘sell’ your UX decisions better. This will allow you to better decide which UX activities are best for a given product and project, and implement them much more effectively.

11:00 am – 11:30 am
Q&A with Susan and Guthrie on the day’s material. Networking!

Day 3: UX Methods

8:45 am PT
Virtual doors open, registration, chat and introductions

9:00 am – 11:00 am
You have figured out the base strategy, and have ‘buy-in’ for that. Now you have to choose the best methods to do the actual UX work. Today you will learn about four different method: Design Thinking, User Centered Design, Agile UX, and Lean UX. You’ll learn about the basic concepts behind each one, how to go about doing each method, and the pros and cons of each.

11:00 am – 11:30 am
Q&A with Susan and Guthrie on the day’s material. Networking!

Day 4: UX Infrastructure

8:45 am PT
Virtual doors open, registration, chat and introductions

9:00 am – 11:00 am
In order to work effectively and efficiently, UX teams need an infrastructure to facilitate that. Today you will learn what you should consider having in place, including, standards, patterns, and guidelines for interface design, repositories for user research and designs, and the best places to put the UX team in an organization.

11:00 am – 11:30 am
Q&A with Susan and Guthrie on the day’s material. Networking!

Day 5: Leveraging UX

8:45 am PT
Virtual doors open, registration, chat and introductions

9:00 am – 11:00 am
No matter how new or how mature user experience (UX) is in your organization, you always want to optimise the use of UX in your organization. You will learn how to market your products and services, how to reframe your work so that it matches the mindset and framework of your stakeholders, and how to calculate the return on investment (ROI) of your UX projects.

11:00 am – 11:30 am
Q&A with Susan and Guthrie on the day’s material. Networking!