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How To Measure UX and Design Impact

Vitaly Friedman
Your instructor
Vitaly Friedman
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Workshop includes:

  • 🔖  Examples to take away
  • 🗣  Interactive sessions
  • 📺  Workshop recordings
  • 🎤  Dedicated Q&A time
  • 🏅  Smashing Certificate

Workshop, 4×2.5h + Q&A Wed & Thu, Dec 4–12 2024
09:00 – 11:30 AM PT 18:00 – 20:30 CET Check your time zone

How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to measure and make a case for the impact of your UX work? Well, let’s figure it out, in the upcoming brand-new workshop with Vitaly Friedman.


Here’s What You Should Be Expecting:

  • Interactive live sessions

    4 × 2.5h live sessions

  • Practical insights

    From methodology and workflow to creation

  • Hands-on exercises

    With reviews by your teacher

  • Life-time access

    To all video recordings and examples

  • Dedicated Q&A time

    To ask all your questions

  • Smashing Certificate

    A well-deserved reward for your work


$300.00 $400.00Register for this workshop →5 × 2h live sessions + Q&A. Dec 4–12.
With all video recordings & slides. Get a ticket.

🎪  Save up to 25% on this workshop with a Smashing Membership.

In this workshop, you’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.

You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Let’s dive in!

In this workshop you’ll learn:

  • How to make and track the impact of your design effort,
  • How to define the notion of design success for your team,
  • How to measure design work against business goals and needs,
  • How to choose the right mix of qualitative and quantitative research,
  • How to define KPIs that focus on user needs but also respect business needs,
  • How to use the Top Tasks methodology to understand and prioritize user’s tasks
  • OKRs vs. KPIs vs. metrics, how to translate them into clear goals for each team/department, and how to apply them to design work
  • How to make sense of SUS, UMUX, UMUX-Lite, SPRQ, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR and business KPIs,
  • How to navigate the unpredictability of technical limitations and business constraints to still move confidently towards better design,
  • How to build a design KPI tree for each team and for each department
  • How to establish ownership, accountability and buy-in for design KPIs
  • How other companies and organizations define and track design KPIs, and what we can learn from them
  • How you can define, apply and track design KPIs for your projects and for your teams
  • How to improve team culture with better meetings, time estimates, expectations management and collaboration, in-house and remote

We’ll be breaking into groups to work on custom-tailored design KPIs for various projects. You’ll leave the workshop with a toolbox of practical techniques and strategies on how to define, establish, sell and measure design KPIs from start to finish — and how to make sure that your design work is on the right trajectory.

$300.00 $400.00Register for this workshop →5 × 2h live sessions + Q&A. Dec 4–12.
With all video recordings & slides. Get a ticket.

🎪  Save up to 25% on this workshop with a Smashing Membership.

Who is this workshop for?

This workshop is tailored for advanced UX practitioners, design leaders, product designers, product managers, project managers, and UX researchers eager to master the art of design KPIs and tackle intricate challenges in aligning design goals with business objectives.

You’ll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.

About Vitaly Friedman

Vitaly Friedman is a renowned UX consultant and the creative lead of Smashing Magazine, with more than two decades of experience in leading design. He has expertise in establishing design KPIs, tracking progress, and using data to guide design decisions. Vitaly is also the author, co-author, and editor of Smashing Books.

Time & Schedule

This workshop is split over four days. Our virtual doors open at 8:45, we start at 9 AM PT.

The workshop sessions will run on the following days:

  • Wed, December 4, 09:00 – 11:30 AM PT
  • Thu, December 5, 09:00 – 11:30 AM PT
  • Wed, December 11, 09:00 – 11:30 AM PT
  • Thu, December 12, 09:00 – 11:30 AM PT

You can always re-watch the sessions at a more convenient time and follow the workshop at your own pace.

Day 1: UX Impact and Design Metrics

8:45 AM PT
Virtual doors open, registration, chat and introductions.

9:00 AM – 11:00 AM

  • The role and the impact of design work at scale,
  • How to embed metrics in design process,
  • Role of UX research for design KPIs,
  • Deep-dive into OKRs, KPIs and metrics,
  • Business metrics, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR,
  • How to translate business metrics to design initiatives,
  • UX metrics, SUS, UX-Lite, UMUX and how to choose the right ones.

11:00 AM – 11:30 AM
Q&A with Vitaly on the day’s material. Networking!

Day 2: Choosing The Right Design KPIs

8:45 AM PT
Virtual doors open, registration, chat and introductions.

9:00 AM – 11:00 AM

  • How to choose the right KPIs for a product,
  • Top tasks analysis and Task Performance Indicator (TPI),
  • How to define target times and success thresholds,
  • How to track success rates and success times,
  • How to run event storming to identify key user events,
  • How to run reliable surveys with reliable outcomes,
  • Prioritization strategies with Impact / Effort Matrix and Kano model,
  • How to get a buy-in and establish design KPIs,
  • Exercise to translate design ideas into measurable design KPIs.

11:00 AM – 11:30 AM
Q&A with Vitaly on the day’s material. Networking!

Day 3: Build a Design KPI Tree + KPI Graphs

8:45 AM PT
Virtual doors open, registration, chat and introductions.

9:00 AM – 11:00 AM

  • How to build a design KPI tree for the entire design effort,
  • How to embed design KPIs into a design process,
  • How to integrate design KPIs into customer journeys,
  • How to communicate the value of design to stakeholders,
  • How to measure and track design KPIs over time,
  • How to track dependencies with KPI graphs,
  • How to measure success of a design system.

11:00 AM – 11:30 AM
Q&A with Vitaly on the day’s material. Networking!

Day 4: UX Measurements

8:45 AM PT
Virtual doors open, registration, chat and introductions.

9:00 AM – 11:00 AM

  • How to establish governance and distribute ownership for KPIs,
  • How to measure UX, and types of UX research that support it,
  • How to recruit right users for testing,
  • How to define representative tasks for testing,
  • How to run, prepare and report UX measurement testing,
  • How to report your design KPIs to senior management,
  • When and how to review and maintain established KPIs.

11:00 AM – 11:30 AM
Q&A with Vitaly on the day’s material. Networking!

$300.00 $400.00Register for this workshop →5 × 2h live sessions + Q&A. Dec 4–12.
With all video recordings & slides. Get a ticket.

🎪  Save up to 25% on this workshop with a Smashing Membership.