UX Strategy Masterclass

Vitaly Friedman

Your instructor: Vitaly Friedman

Workshop includes:

🔖 Examples to take away
🗣 Interactive sessions
📺 Workshop recordings
🎤 Dedicated Q&A time
🏅 Smashing Certificate

Unfortunately, this workshop is fully sold out! But you can join the waiting list in case a ticket becomes available:

Workshop, 5×2.5h + Q&A • Tue & Wed, Jan 23 – Feb 6 2024
09:00 – 11:30 AM PT • 18:00 – 20:30 CET • Check your time zone ⏰

Large complex projects — from SaaS and B2C to enterprise and B2B — aren’t easy to navigate for UX designers, even with many years of experience. So how do we make an impact, do good work and grow as designers in such difficult environments? How do we make a strong case for UX research and accessibility? How do we wade through layers of internal politics and red tape? Well, let’s figure it out!

In this workshop by Vitaly Friedman, a UX consultant of the European Parliament and Smashing Magazine’s creative lead, you’ll explore pragmatic and practical tactics and strategies to thrive and survive in complex environments, fight through layers of politics, prove the value of your work and choose your career path.

Here’s What You Should Be Expecting:

Interactive live sessions
5 × 2.5h live sessions

Practical insights
From methodology and workflow to creation

Hands-on exercises
With reviews by your teacher

Life-time access
To all video recordings and examples

Dedicated Q&A time
To ask all your questions

Smashing Certificate
A well-deserved reward for your work

Video Message From Vitaly

A short introduction to the workshop by Vitaly himself.

Meet our brand new workshop with actionable strategies, techniques and practices to make a mark at your workplace and thrive as a successful, confident UX designer.

Get ready to take notes, bring your own doubts, problems and concerns — let’s get to the bottom of it! By the end of the workshop, you’ll have a practical toolkit with actionable insights and strategies to be a happier, and a more confident UX designer.

In this workshop, you’ll learn how to:

Thrive and survive in complex environments,
Explain, present and defend your design decisions,
Track and show the impact of your design work,
Make a strong case for UX, research and accessibility,
Conduct UX research, even without access to users,
Wade through layers of internal politics,
Manage expectations and avoid late changes,
How to tackle and reduce design debt,
Manage conflicting feedback from stakeholders,
Estimate time and complexity for your work,
Make an impact in legacy-ridden environments,
Boost UX in a company with low UX maturity.

Who is this workshop for?

This workshop is tailored for advanced UX practitioners, design leaders, product managers, project managers, and UX researchers who are eager to become a better and a more successful UX designer.

You’ll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.

About Vitaly Friedman

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he moved to Germany in 1999 where he studied computer science and mathematics. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, UX and writing.

His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.

Time & Schedule

This workshop is split over five days. Our virtual doors open at 8:45, we start at 9 AM PT.

The workshop sessions will run on the following days:

Tue, January 23, 09:00 – 11:30 AM PT
Wed, January 24, 09:00 – 11:30 AM PT
Tue, January 30, 09:00 – 11:30 AM PT
Wed, January 31, 09:00 – 11:30 AM PT
Tue, February 6, 09:00 – 11:30 AM PT

You can always re-watch the sessions at a more convenient time and follow the workshop at your own pace.