Meagan Fisher is a Brooklyn-based web designer who loves thinking about the way we work: with each other, with our tools, and with the changing web. She's partnered with top agencies and startups on projects big and small; nowadays she's the Creative Director at a tiny but wonderful startup called SproutVideo.
Often when solving design problems we take into account the demands of stakeholders, or our desire to create beautiful work. These are both valuable for informing the choices we make, but there’s another factor that’s imperative to our design’s success: the needs of real people. We’ll talk about why human need matters in design, why we resist getting close to our users, and practical, easy ways to put users front and center in our process.