Susan Weinschenk


Susan has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?

Dr. Weinschenk consults, teaches, and mentors individuals and teams on the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating. She writes a popular blog at, and also the Brain Wise: Work better, work smarter blog for Psychology Today.

Vision, Hearing, & The Brain: The Top 10 Things You Need to Know about Perception

Tuesday, 5th – 4:40

When you design a website, an app, software, or a product, you expect a human to interact with your design with their perceptual/sensory systems. If you want to design a product that is easy to use, engaging, and that meets your goals and objectives for user experience, then you need to know about the psychology of perception.

Susan will share her top ten most important research studies on perception – concentrating on vision and hearing, including: the role of peripheral vision vs. central vision, the emotional influence of shapes, why seeing and paying attention are not the same thing, and the power of auditory cues.

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