Jessica Svendsen is a designer working in identity, book and exhibition design, and illustration. Currently based in San Francisco, California, she previously worked at Pentagram in New York for Michael Bierut and at Apple on the global communications team.
She has worked with a range of clients, including Charlie Rose, Errol Morris, Kinfolk, The New York Times, NYU Abu Dhabi, MIT Technology Review, Selldorf Architects, and the Yale School of Architecture. Jessica also taught typography as adjunct faculty at Parsons The New School and the Pratt Institute.
Display design requires arresting attention, whether in a mobile feed or a street billboard. Demanding an audience’s attention in an age of distraction requires a design approach that isn’t expected or safe, but unpredictable and new.
This talk will cover multiple projects, ranging from brand identity to conceptual proposals, from literary analysis to experimental typography. Together, these projects present a method of re-introducing unpredictability in design.