Joe is the author of the book Psychology of Designers. A recovering neuroscientist, then a spell as a elementary school teacher, Joe started his UX career 12 years ago. He has worked with organisations like Disney, eBay, Glenfiddich and Marriott.
Joe is also Series Editor of Aspects of UX, a series of books on UX from SitePoint.com
Mr Joe will take you on journey, showing how to take an average website and make it exceptional. Joe will talk through a psychology framework for looking at the interactions you design everyday and making them as good as they can be.
Then we'll look at how to take your site to the next level, redesigning the experience live based on psychology and UX theory.